[poll results] When Evaluating Product Texture, What Measurement Tools do You Prefer?

Feb 14th, 2025
Hands Lotion Test Feel Texture Adobe Stock 662630978
Image by Wongsakorn at Adobe Stock

Have you ever reached for an old hand lotion or moisturizer in the vanity cabinet and found, when you poured it in your hand, a separated, watery mess?

When it comes to a product's performance, sensory characteristics are perhaps as critical as efficacy, if not more, considering consumers won't use your product if it's unpleasant.

Considering this, last week we asked you, on social media platforms: When evaluating product texture, what measurement tools do you prefer?

Here's what you said. Be sure to check our social media platforms each Tuesday for the latest poll!

(Editor's note: Yes, I admit my lotion was past its "best by..." date.)

Results

  • Rheometer and/or Microscopy 34% 
  • Consumer Feedback 21%
  • Expert Panel Sensory Analysis 45%

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