"I think clean beauty will always be a spectrum within all its definitions, so if properly regulated, consumers will be able to align their priorities and needs with brands that advocate for the same values."
Image by SHOTPRIME STUDIO at Adobe Stock
What comes to mind when you read the term clean beauty? Wellness and safety? Sustainability? (Misinformation?) This concept has had its 15 min of fame, especially in recent years, and has saturated the canvas of our industry in various shades; from transparent and sustainable, to nontoxic, safe, free-from, climate friendly and more.
