For several years now, a new trend has been emerging — one that views the body as a whole, beyond just its physical appearance. This trend emphasizes holistic care, encompassing not only physical skin aspects but also the soul and mind to reveal true beauty. To align with this evolving perspective, Expanscience Laboratories introduced Ayuredi.® (INCI: Propanediol (and) Water (Aqua) (and) Ocimum Sanctum Leaf Extract)
An ingredient derived from holy basil, a fundamental plant in Ayurvedic medicine. A truly holistic wellness solution, Ayuredi® visibly improves skin appearance while restoring its natural serenity.
Ayurveda, a 5,000-year-old holistic medicine system, is gaining global popularity as it aligns perfectly with this growing consumer demand. This ancient approach revolves around the balance of doshas—Vata, Pitta and Kapha — which are considered types of energy circulating within the body, influenced by the five basic elements of nature: water, earth, fire, space and air. Each person possesses a unique proportion of doshas, with one typically dominant. Maintaining their balance promotes serenity, health and longevity. These doshas also correlate with physiological processes, personality traits and emotional tendencies, influencing individual skin profiles: Vata types tend to have dry skin, Pitta types have sensitive skin and Kapha types are prone to oily skin.
Holy basil (Ocimum sanctum), known as Tulsi in Hindi, holds a revered place in Ayurvedic medicine, owing to its spiritual and medicinal significance. This adaptogenic plant is renowned for its rejuvenating, toning and revitalizing properties, contributing globally to longevity and a healthy life. Inspired by the traditional uses and benefits of holy basil, Expanscience launched Ayuredi® to meet the demand for holistic well-aging and beauty solutions. Ayuredi® is a 100% natural active ingredient, rich in polyphenols, extracted from holy basil leaves sourced from Asia.
Ayuredi® works through three distinct pathways within the skin, orchestrating a harmonious balance for serene, radiant skin:
- Strengthening cell defenses to combat oxidative stress.
- Enhancing cellular respiration and energy production by targeting mitochondria.
- Promoting cellular relaxation through its anti-inflammatory effects.
By fortifying cellular defenses, energizing cells and soothing the skin, Ayuredi® acts as a protective barrier against cortisol, the body's primary stress hormone.
These initial results, confirmed by a rigorous clinical study, highlight the impressive impact of Ayuredi® on skin aging, targeting different areas of the face:
- Noticeable reduction in wrinkles, including crow's feet, forehead lines, Lion’s wrinkles and under-eye wrinkles (evaluated according to the Bazin’s atlas).
- Enhanced skin firmness, tonicity and elasticity.
- Improved resistance to sagging, measured along the facial contour.
Moreover, Ayuredi® unveils a transformative effect on overall complexion:
- Enhanced skin homogeneity, measured by the H76 (H76: color homogeneity indicator, determined by the value of the 3 L*a*b colors).
- Refinement of skin texture, resulting in a smoother appearance.
- Amplified radiance, as observed with the ITA° measurement.
- Reduction in skin redness.
Each of these outcomes was rigorously compared against a placebo, affirming Ayuredi®'s efficacy in holistic skin longevity.
Ayuredi® acts as a true holistic well-aging active, making the skin visibly smoother while recovering its longevity!
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