Dove and P&G Experts on the Hair Bonding Buzz—Plus 3 Main Types

Jun 11th, 2024

Rachel Grabenhofer, C&T, with Beth Labrecque, Dove Hair, and Jennifer Marsh, Ph.D., P&G

Here, Dove and P&G experts help us explain why hair bonding is hot and explore the three main types of bonding agents.

Here, Dove and P&G experts help us explain why hair bonding is hot and explore the three main types of bonding agents.

Image by Pixel-Shot at Adobe Stock

Damage control is a major objective for today's hair care consumers. This is evident from Data Bridge Market Research projections for the hair bond builder or "multiplier" market, which is expected to expand at a CAGR of 7.80% from 2021 to 2028. The source attributes this in part to the increased use of damaging treatments such hair straightening, perming and weaving. In relation, Fortune Business Insights (FBI) cites hair coloring as a growing trend.

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