“Ocean beauty trends, focusing on sustainably sourced marine ingredients, are also emerging. These changes signify a shift toward environmental responsibility."
Image by SHOTPRIME STUDIO at Adobe Stock
“Toxin-free,” zero impact, fair trade, biodegradable, etc., are all facets of the responsible beauty movement, which can generally be defined as the creation of products with the good of human health, society and the planet in mind. Interestingly, a recent article from Rodrigues, et al.,1 identified 11 factors that influence consumers’ intentions to purchase environmentally friendly cosmetics:
